Privacy Policy

Privacy Statement and Consent to Data Processing by Lensvision

Version: June 2017

1. Preface

Data protection is a matter of trust and to us, your trust is important. We respect your privacy and personal space. Therefore, the protection and lawful collection, processing, and use of your personal data is an important matter to us. So that you feel safe when visiting our websites, we strictly observe the statutory regulations when processing your personal data and here we would like to inform you about how we collect and use data.

This privacy statement is an integral part of the terms and conditions of Lensvision. By accepting the terms and conditions, this privacy statement will also be understood to have been accepted. We reserve the right to make changes to these terms and conditions. The respective applicable privacy statement can be found in the footer under the “Privacy statement” link, where it can be printed, downloaded and saved. You can print or save the respective applicable version by using the usual function of your internet service program (=Browser: usually “File” -> “Save as”).

2. Responsible body

The body responsible for the processing of personal details is:


Vision Group AG


Neugutstrasse 52

CH-8600 Dübendorf


Customer Service: +41435507999

Email: [email protected]

3. Collection of Personal Details and Use of Data

You can visit the LENSVISION website at any time without disclosing your personal details.

When visiting our website, our servers temporarily save each access in a log file. The following data will be collected without your input and stored by us for a maximum of twelve months, until it is deleted automatically:

  • the IP address of the inquiring computer
  • the date and time the website was accessed
  • the name and URL of the requested file
  • the website from which our website was accessed
  • the operating system of your computer and the browser used
  • the country you are accessing from
  • the name of your internet access provider

The collection and processing of these details will be carried out for the purpose of enabling the use of our website (establishing a connection), guaranteeing permanent system safety and stability, and enabling our internet offer to be optimised, as well as for statistical purposes. The IP addresses will only be analysed when the network infrastructure of is attacked and for statistical purposes.

We collect, save and process personal details solely in accordance with the statutory regulations and only when it is necessary to do so for the fulfilment of the contractual obligations between us and the user, or to supply the products on our websites. This also includes the storage of data for any warranty claims once the contract has been fulfilled.

We will also use your details within the framework of the applicable law for our own marketing purposes, to optimise our online offer, make your shopping experience with us more comfortable and individual, and to make customers aware of products that may be of special interest to them.

Moreover, personal details are only collected, processed or used provided that you have given your consent.

Personal details are indications of factual or personal circumstances of an identified or identifiable person and enable their identity to be traced. This includes, for example, your name, telephone number, address, and inventory data you share when you register and create your customer account.

Your personal details will be deleted provided that there are no statutory obligations to archive them and you make a request for them to be deleted, if the data is no longer required for the purpose for which it was stored, or if it may not be stored for any other legal reasons.

4. Use of Your Data for Marketing Purposes

a) Sending of newsletters

When subscribing to the newsletter, your email address will be used for advertising purposes respectively customer specific advertisements at Lensvision or at selected partner shops (see, until you unsubscribe from the newsletter. You can unsubscribe at any time. We are entitled to assign third parties with the technological handling of advertising activities and have the right to pass on your details for this purpose.

b) Service and product information

When we receive your email address during an order placement for goods at our web shop, we will use your email address to inform you via service and product information emails about similar products that may be of interest to you. However, we will only use your email address for this purpose if you have not disagreed to us doing so. You can disagree at any time.

c) Customer account

For every customer that registers accordingly, we will enable password-protected, direct access to their order details that are stored by us (customer account). Here, you can see details about completed, open and recently dispatched orders, and manage details. You agree to treat personal details confidentially and to not make them accessible to unauthorised persons. We cannot assume any liability for the improper use of passwords, unless we are at fault.

5. Passing on of Information to Third Parties

We disclose your personally identifiable information only, if you have expressly consented, if there is a legal obligation for us to do so, or if it is necessary to enforce our rights, in particular for the enforcement of claims arising from the contractual relationship. In addition, we disclose your data to third parties, insofar as this is necessary prior to the conclusion of a contract or for reasons of implementing a contract. For these purposes, we disclose the data needed to any subsidiaries, transport companies, and other service providers. These service providers use your data, in particular to prepare themselves, if necessary, prior to the conclusion of the contract, as well as to implement a corresponding order, but not for any other purposes.

We also use the services of external service providers who help us provide you with a better customer experience (see also Item 10, Tracking Tools).

6. Transfer of Personal Details Abroad

LENSVISION is entitled to pass on your personal details to third party companies abroad, provided that this is necessary for the execution of the contract, or that this takes place within the framework of the tracking and targeting measures mentioned in Item 10. These are subject to data protection to the same extent as the provider. If the level of data protection in a country is not the same as in Switzerland, we will contractually ensure that your personal details will be protected to the same extent as they are in Switzerland.

7. Encryption of Sensitive Data

We will protect your data transfer by means of a secure SSL connection. SSL (SSL encryption) is a security technology that ensures that your personal details, including credit card details, login details, and your preferred payment method, are transferred safely over the internet. The data is encrypted so that it can only be read by the payment system.

8. Credit Assessment

If we provide a service in advance, for example in the case of a purchase on account, we will obtain a credit report from a credit agency based on mathematical and statistical processes in order to protect our legitimate interests, if necessary. For this, we will provide a credit agency with the personal details required for a credit check and we will use the information we receive about the statistical probability of a payment default in order to make a decision for the drafting, execution or termination of a contractual relationship. The credit report can include probability values (score values) that are calculated based on recognised mathematical and statistical processes and incorporate address details, amongst others, during the calculation. Your legitimate interests will be considered in accordance with statutory regulations.

9. Cookies

Cookies are files that your web browser automatically stores on your computer’s hard drive when you visit our website. Cookies help in many ways to make your visit to our website easier, more enjoyable and more useful.

Cookies do not harm the hard drive of your computer, nor are the user’s personal details passed on to us.

We use cookies for the following purposes:

  1. recognition of registered users, so that they do not have to log in again the next time they visit the LENSVISION website.
  2. so that they can fill and manage their shopping basket during their session, and
  3. so that we can better modify our website and our web shop to the needs of the customers.

Cookies are also used by certain web partners of ours (so-called third party cookies). These cookies help us to tailor our website to the specific requirements of our customers, for example, by inserting adverts that may be of interest to them. The use of these cookies enables us to obtain information about what products you have looked at or searched for, or which sites you have visited previously. These cookies are stored on your hard drive and will delete themselves after a certain period of time. No personal details are stored in the cookies used by our advertising partners. The use of cookies is carried out in a pseudonymous manner, so that your identity cannot be traced.

Most internet browsers accept cookies automatically. You can configure your browser so that no cookies are stored on your computer or you are always notified when you have received a new cookie. However, the deactivation of cookies can mean that you cannot use all the functions of our web shop.

10. Tracking Tools

Data is gathered and stored on our website by means of so-called tracking tools for the purposes of marketing and optimisation. By using our web shop, you declare your agreement with the use of tracking tools.

For our website and the web shop, we use Google Analytics and Google Remarketing, both of which are website analysis services of Google Inc. (“Google”). Google uses co-called “cookies”, which are text files that are stored on the user’s computer and enable their use of the website to be analysed. Information collected by the cookie about the use of this website by its users is generally transferred to a Google server in the USA and stored there.

On behalf of the operator of this website, Google will use this information to analyse the use of the website, create reports about website activities and provide the website operator with further services related to website and internet use.

Your browser IP address passed on by Google Analytics will not be combined with other Google data. The user can prevent the storage of cookies by configuring their browser software accordingly; however, this offer informs the user that in this case they may not be able to use all functions of this website to their full extent. Users can also prevent information (including their IP addresses) related to their use of the website and collected by the cookie from being passed on to Google by clicking and installing the available browser plug-in on the following link:

Third party providers, including Google, place adverts on websites. Third party providers, including Google, use stored cookies to display adverts based on previous visits of a user to this website.

Google will in no case link your IP address with other Google data. Users can disagree to the collection and storage of data at any time with future effect. You can deactivate the use of cookies by Google by configuring your browser software correspondingly, by visiting and clicking on the “opt out” button. Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation site of the Network Advertising Initiative at You can find further information about the provisions set by Google at

We would like to point out that in case you deactivate cookies, you may not be able to use all functions of this website to their full extent. By using our website, you declare that you agree to the data collected about you by Google being processed in the manner set out above and for the aforementioned purpose.

11. Social Plugins

Plugins from Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated in our websites. The Facebook plugins can be recognised by the Facebook logo or the “Like” button. You can find an overview of the Facebook plugin at

When you visit our websites, a direct connection between your browser and the Facebook server is made via the plugin. Facebook will therefore be informed that you have visited our site with your IP address. If you click on the “Like” button while you are logged into your Facebook account, you can link the content of our website on your Facebook profile. This means that Facebook can match the visit to our website with your Facebook profile. We would like to point out that as the providers of the sites, we do not receive any information about the content of the files transferred or their use by Facebook. You can find further information about Facebook’s privacy statement at If you do not wish Facebook to match the visit to our sites with your Facebook user account, please log out of your Facebook user account.

Functions of the Twitter service are incorporated in our website. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Retweet” function, the websites visited by you are linked with your Twitter account and communicated to other users. In this process, data is also transferred to Twitter. We would like to point out that as the providers of the sites, we do not receive any information about the content of the files transferred or their use by Twitter. You can find further information about Twitter’s privacy statement at You can change your Twitter privacy settings at

Our sites use functions of Google +1, the provider of which is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. With the aid of the Google +1 button, you can publish information worldwide. Via the Google +1 button, you and other users will receive personalised content from Google and our partners. Google stores both the information that you have given to +1 for content, and information about the site that you have looked at by clicking on +1. Your +1 can be inserted as information together with your profile name and photo in Google services, such as in search results or your Google profile, or elsewhere on websites and in internet adverts. Google will display information about your +1 activities, in order to improve Google services for you and others. In order to be able to use the Google +1 button, you will require a globally visible, public Google profile that must contain the name selected for the profile at least. This name will be used in all Google services. In some cases, this name can also replace other names that you used at the time the content was shared via your Google account. The identity of your Google profile can be displayed to users who know your email address or have other information that identifies you. As well as the above-mentioned purposes, the information provided by you will be used in accordance with the applicable Google data protection regulations. Google may distribute statistics compiled about the +1 activities of users and partners to other parties, such as publishers, advertisers or associated websites. The user can find out about the purpose and extent of the data collection and further processing and use of their details by Google, as well as their rights and configuration options regarding this matter, for the protection of the personal data in the Google privacy statements concerning the “+1” button at and in the FAQ at

Functions of the Instagram service are incorporated into our websites. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our sites with your Instagram profile by clicking on the Instagram button. Instagram will therefore be able to match the visit to our website to your account. We would like to point out that as site providers, we do not receive any information about the data transferred or its use by Instagram. You can find information about this in the Instagram privacy statement at

On our site, we use social plugins from social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you visit a site that contains such a plugin, your browser will make a direct connection to the Pinterest servers. The plugin will transfer log files to the Pinterest server in the USA. These log files may contain your IP address, the addresses of websites visited that also contain Pinterest functions, the type and configuration of the browser, your method of using Pinterest and cookies. You can find further information about the purpose, extent and further processing and use of your data by Pinterest, your rights concerning this matter and options for protecting your privacy in the Pinterest privacy statement at

12. Facebook Conversion Pixel

We use the “conversion pixel“ of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). This enables us to follow the activities of users after they have seen or clicked on a Facebook advert. In doing so, we can assess the effectiveness of the Facebook adverts for statistical and market research purposes. Data collected this way is anonymous; in other words, we do not see the personal details of individual users. However, these details will be stored and processed by Facebook and we will inform you of this according to our level of knowledge. Facebook may link this data to your Facebook account and use it for their own advertising purposes, in accordance with Facebook’s data use guidelines You can enable adverts from Facebook and their partners to be displayed on and outside of Facebook. Moreover, a cookie can be stored on your computer for this purpose. If you do not wish for this to happen, you can disable cookies in your browser settings.

13. Right to Disclosure, Deletion and Correction

Customers can request to view personal details about them that are stored by LENSVISION or view these and change them themselves by logging into the website. They have the right to view, correct, block, and delete the details about them that are stored at any time. A deletion of the data can be requested at any time, provided that there are no statutory regulations stipulating that it must be stored. Access to the data must be requested in writing and together with a copy of the identification papers of the person making the request. This can be made either by mail or email to [email protected] We would like to point out that in case your details are deleted, the use of our services will not be possible or will not be possible to its full extent.

Please note that statutory retention periods apply for certain data. This data must be stored by us until the period has expired. We will lock the data in our system and only use it for the fulfilment of legal obligations.

14. Consent to Data Use

By registering or using the website and the web shop of LENSVISION, customers declare their consent to the collection, storage and use of their personal details to the extent described above. You may withdraw this consent at any time with future effect.

15. Changes

Please report any changes in your personal details to us, so that your personal information can always be kept current and up to date.

16. Point of Contact

We will be happy to help you at any time. If you have any questions about data protection, please contact our party responsible for data protection law by sending an email to [email protected]

27. Jan. 2023

27. Jan. 2023

27. Jan. 2023

27. Jan. 2023

Einfache Handhabung, schnelle Lieferung und gute Konditionen.

4.82 from 5